Think Different.

Apple, the world’s most valuable company, owes a huge part of its success to its cofounder and former CEO Steve Jobs. He's well known for his entrepreneurship, innovation, design, and commitment to pushing boundaries. His vision is summarized in Apple's advertising slogan, "Think different.*"  During his journey he offered insights to his success — from sharing his dedication to creativity and quality, to inspiring us to live every day with passion and purpose.

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